Lesson #8 from Seth Godin’s Freelancer class on Udemy is below. Seth advises to share widely, “do these exercises online, in public.” so I’m putting them on this blog. My previous exercise is here.

Q. “What do people buy when they buy something from you? Leave out the easy, repetitive, generic.”

A. My clients are buying success, support and accountability. Practically speaking, this coaching takes the form of tools that bring their gifts and talents to the forefront and thoughtful guidance to identify what’s not working & how to get rid of that. My clients also buy my authenticity: me working as hard as they are, taking risks, showing up and modeling vulnerability. After the “sale”, my clients walk away with the time, energy and direction they lack, along with the personal and/or professional happiness and satisfaction they desire.